Privacy Policy

Last updated: August 2026

This Privacy Policy describes how MODILAMO LTD ("MODILAMO", "we", "us", or "our") collects, uses, stores, and discloses your Personal Information when you visit, use our services, make a purchase from, or otherwise interact with our website (the "Site").

By using the Site, you acknowledge that you have read and understood this Privacy Policy.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to provide our products and services.

We may also collect additional information if you contact us for customer support, subscribe to marketing communications, create an account, complete a form, or make a purchase.

In this Privacy Policy, we refer to information that identifies, relates to, describes, or may reasonably be associated with an identifiable individual as "Personal Information."

Device Information

Purpose of collection:
To load and display the Site correctly, improve user experience, prevent fraud and misuse, analyze Site performance, understand how visitors interact with our Site, and improve our products, services, and marketing.

Source of collection:
Collected automatically when you access our Site through cookies, pixels, log files, web beacons, tags, analytics technologies, and similar tools.

Personal Information collected may include:

• Browser type and version

• IP address

• Device information

• Operating system

• Time zone

• Cookie identifiers

• Pages and products viewed

• Search terms

• Referral URLs

• Advertising interactions

• Approximate location

• Information about how you interact with the Site

Disclosure for a business purpose:
This information may be shared with Shopify, analytics providers, advertising platforms, fraud-prevention providers, hosting providers, and other service providers that assist us in operating the Site.

Order Information

Purpose of collection:
To provide products and services to you, fulfil our contractual obligations, process payments, confirm orders, provide invoices and receipts, communicate with you, provide customer support, prevent fraud, manage refunds or disputes, and deliver relevant marketing where permitted.

Source of collection:
Collected directly from you.

Personal Information collected may include:

• Full name

• Billing address

• Shipping address

• Email address

• Telephone number

• Payment information

• Order history

• Products purchased

• Transaction information

• Customer account information

Payment information may be processed directly by payment providers and may not be stored directly by MODILAMO LTD.

Customer Support Information

Purpose of collection:
To respond to enquiries, provide assistance, resolve issues, process requests, and improve our products and services.

Source of collection:
Collected directly from you when you contact us.

Personal Information collected may include:

• Name

• Email address

• Telephone number

• Order information

• Account information

• Communications with our support team

• Information you voluntarily provide to us

Sharing Personal Information

We may share Personal Information with service providers and third parties where necessary to operate our business, provide our services, process transactions, comply with legal obligations, and improve the Site.

For example:

• We use Shopify to power and operate our online store. Information about Shopify's privacy practices is available through Shopify's Privacy Policy.

• We may use payment processors to securely process payments.

• We may use analytics providers to understand how visitors use our Site.

• We may use advertising platforms to measure and deliver advertising.

• We may use email and communication providers to communicate with customers.

• We may use fraud-prevention and security providers to protect our customers and business.

• We may share information with professional advisers, including accountants, lawyers, insurers, and consultants where reasonably necessary.

• We may disclose Personal Information where required to comply with applicable laws, regulations, court orders, subpoenas, search warrants, or other lawful requests.

• We may disclose information where necessary to protect our rights, customers, employees, property, or business.

If MODILAMO LTD is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, Personal Information may be transferred as part of that transaction subject to applicable law.

Behavioural Advertising

We may use Personal Information to provide advertisements and marketing communications that we believe may be relevant to you.

For example, we may:

• Use analytics services to understand how customers interact with our Site.

• Share information about your interaction with our Site, purchases, or advertisements with advertising partners.

• Use cookies, pixels, and similar technologies to measure advertising effectiveness.

• Create advertising audiences or remarketing audiences.

• Display advertisements to people who previously visited or interacted with our Site.

Depending on the services we use, advertising partners may include platforms such as:

• Meta

• Google

• Microsoft

• TikTok

• Pinterest

• Shopify

The exact advertising and analytics providers used by MODILAMO LTD may change from time to time.

Where required by law, non-essential advertising cookies and similar tracking technologies will only be used after obtaining your consent.

You may be able to control personalized advertising through the privacy or advertising settings provided by the relevant advertising platform.

Using Personal Information

We use your Personal Information to provide and improve our services.

This may include:

• Offering products and services for sale

• Processing orders and payments

• Providing order confirmations

• Providing digital or physical products

• Managing customer accounts

• Providing customer service

• Processing refunds and disputes

• Preventing fraudulent transactions

• Maintaining Site security

• Analyzing Site performance

• Improving our products and services

• Sending service-related communications

• Sending promotional communications where permitted

• Measuring advertising performance

• Complying with legal and regulatory obligations

Lawful Basis

If you are located in the European Economic Area ("EEA"), United Kingdom ("UK"), or another jurisdiction requiring a lawful basis for processing Personal Information, we may process your Personal Information under one or more of the following lawful bases:

• Your consent

• Performance of a contract with you

• Taking steps at your request before entering into a contract

• Compliance with our legal obligations

• Protection of your vital interests or those of another person

• Performance of a task carried out in the public interest where applicable

• Our legitimate business interests, provided those interests do not override your fundamental rights and freedoms

Examples of our legitimate interests may include preventing fraud, improving our Site, operating our business, providing customer support, securing our systems, and measuring business performance.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Retention

We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

When determining retention periods, we may consider:

• The duration of our relationship with you

• Legal and regulatory requirements

• Accounting and tax obligations

• Fraud prevention

• Contractual obligations

• Potential legal disputes

• The nature and sensitivity of the information

When you place an order through the Site, we may retain information relating to your order for our records unless and until deletion is required or requested under applicable law.

Certain information may need to be retained even after a deletion request where retention is required for legal, regulatory, accounting, fraud-prevention, or dispute-resolution purposes.

Your Rights

Depending on where you live, you may have rights regarding your Personal Information.

These rights may include the right to:

• Request access to Personal Information we hold about you

• Request a copy of your Personal Information

• Request correction of inaccurate Personal Information

• Request deletion of Personal Information

• Restrict certain processing

• Object to certain processing

• Withdraw consent

• Request portability of your Personal Information

• Opt out of certain marketing communications

• Opt out of certain targeted advertising

• Lodge a complaint with a relevant data protection authority

Your rights may be subject to limitations and exceptions under applicable law.

To exercise your rights, contact us using the details provided in the Contact section of this Privacy Policy.

We may need to verify your identity before completing certain requests.

GDPR and UK GDPR

If you are a resident of the EEA or UK, applicable data-protection laws may provide you with additional rights regarding your Personal Information.

You may have the right to request access, correction, deletion, restriction, objection, and portability of your Personal Information.

You may also have the right to complain to the data-protection authority responsible for your jurisdiction.

Where Personal Information is transferred outside the EEA or UK, we will take appropriate measures where required by applicable law to protect that information.

Our service providers, including Shopify and other technology providers, may process information in countries outside your country of residence.

California Privacy Rights

If you are a California resident, you may have certain rights under applicable California privacy laws.

Depending on the circumstances, these rights may include:

• The right to know what Personal Information we collect

• The right to request access to Personal Information

• The right to request correction

• The right to request deletion

• The right to request information about categories of Personal Information disclosed to third parties

• The right to opt out of certain sharing or targeted advertising where applicable

• The right not to receive discriminatory treatment for exercising applicable privacy rights

If you would like to exercise an applicable California privacy right, please contact us using the information provided above.

You may also appoint an authorized agent to submit certain requests on your behalf, subject to identity and authorization verification requirements.

Cookies

A cookie is a small amount of information downloaded to your computer, smartphone, tablet, or other device when you visit a website.

We may use different types of cookies, including:

• Essential cookies

• Functional cookies

• Performance cookies

• Analytics cookies

• Advertising cookies

• Social media cookies

Cookies allow the Site to remember actions and preferences, maintain your shopping cart, process checkout, remember privacy choices, understand how visitors use the Site, improve functionality, and measure advertising performance.

Necessary Cookies

Necessary cookies may be used for purposes including:

• Maintaining your shopping cart

• Enabling checkout

• Maintaining secure sessions

• Processing payments

• Customer login

• Fraud prevention

• Remembering privacy preferences

• Website security

• Store localization

Because Shopify powers our store, Shopify may place cookies necessary to provide storefront, checkout, security, account, and commerce functionality.

For the latest information regarding cookies used by Shopify, please refer to Shopify's current cookie policy.

Reporting and Analytics

We may use analytics cookies and similar technologies to understand:

• How visitors reach our Site

• Which pages are visited

• How long visitors remain on the Site

• Which products visitors interact with

• How customers navigate through the Site

• Which marketing campaigns generate visits or purchases

• General Site performance and usage trends

Analytics information helps us understand and improve our Site, products, advertising, and customer experience.

Managing Cookies

The amount of time a cookie remains on your device depends on whether it is a session cookie or persistent cookie.

Session cookies generally remain until you close your browser.

Persistent cookies remain until they expire or are deleted.

You can control and manage cookies through your browser settings and, where provided, through our cookie-consent tools.

Most browsers automatically accept cookies, but you can usually change your browser settings to block or delete certain cookies.

Please understand that blocking or deleting certain cookies may negatively affect your experience and may prevent some features of the Site from functioning correctly.

Blocking cookies through your browser may also not completely prevent information from being shared with advertising or analytics providers where other technologies are used.

Marketing Communications

If you choose to receive marketing communications from us, we may send you information concerning products, promotions, offers, or services.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained within the communication or contacting us.

You may still receive transactional or service-related messages after unsubscribing from marketing communications, including messages regarding:

• Orders

• Payments

• Customer support

• Security

• Account activity

• Important changes to our services

Children's Privacy

Our services are not intended for children under the age required to legally enter into contracts or provide consent to data processing in their jurisdiction.

We do not knowingly collect Personal Information from children in violation of applicable law.

If you believe that a child has provided Personal Information to us unlawfully, please contact us so that we can investigate and take appropriate action.

Security

We take reasonable administrative, technical, and organizational measures designed to protect Personal Information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any passwords or account credentials associated with your account.

International Transfers

Because MODILAMO LTD may use international technology, ecommerce, payment, analytics, advertising, and hosting providers, your Personal Information may be processed or stored outside your country of residence.

Where required by applicable law, we use appropriate safeguards for international transfers of Personal Information.

Third-Party Websites

Our Site may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites.

We encourage you to review the privacy policies of third-party services before providing them with Personal Information.

Do Not Track

Some browsers provide a "Do Not Track" setting.

Because there is currently no universally accepted industry standard for responding to Do Not Track signals, our Site may not automatically change its data-collection practices when such a signal is received.

Where legally required browser-based privacy signals are recognized, we will process them in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business

• Our products or services

• Our technology providers

• Our privacy practices

• Applicable laws and regulations

• Operational requirements

When we make changes, we may update the "Last updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

Complaints

If you have concerns or complaints regarding our handling of your Personal Information, please contact us using the information provided in the Contact section above.

We will attempt to review and respond to your complaint appropriately.

If you are located in a jurisdiction that provides a right to complain to a supervisory authority and you are not satisfied with our response, you may lodge a complaint with the data-protection authority responsible for your jurisdiction.